CINEMA ADVERTISING IN SPAIN

cinema advertising

Top quality advertising impact

Cinema advertising is distinguished by enjoying some unique environmental and technical conditions that enable you to obtain top quality advertising impact: huge screen, darkness, stereo sound, minimum advertising saturation and a captive audience seated and waiting. This is why cinema advertising achieves very high awareness and recall indices and manages to transmit messages very effectively. Cinema advertising enables excellent geographical segmentation, it has flexible contracts and is financially accessible for practically any advertiser.

Cinema Advertising

  • Penetration
  • Profitability
  • Measurability
  • Geo-segmentation
  • Discrimination

CINEMA ADVERTISING IN SPAIN

Local cinema advertising circuits - Rates for projecting 20-second ads

15 theaters / 4 weeks 25 theaters / 4 weeks 50 theaters / 4 weeks
Madrid, Barcelona, Valencia 21.500 € 34.200 € 59.500 €
Zaragoza, Sevilla, Malaga, Murcia,
Alicante, Vizcaya
19.400 € 30.100 € 53.500 €
A Coruña, Alava, Albacete, Almeria, Asturias, Baleares, Burgos, Caceres, Cadiz, Canarias, Castellon, Ciudad Real, Cordoba, Gerona, Huelva, Huesca, Jaen, Leon, Lerida, Logroño, Lugo, Navarra, Pontevedra, Salamanca, Segovia, Tarragona, Tenerife, Toledo, Valladolid, Zamora 17.500 € 27.400 € 48.200 €

Minimum contract: 15 theaters
Minimum duration of local cinema advertising campaigns: 4 weeks
Production costs and prices do not include VAT (21%)


Individual theaters - Long-duration contracts for projecting 20-second ads

Madrid / Barcelona / Valencia Sevilla / Malaga / Zaragoza / Alicante Other provinces
1 año 7.500 €/sala 6.800 €/sala 6.400 €/sala


Campaigns with guaranteed audience volumes

  Spot 20" Spot 30" Spot 40"
25.000 guaranteed viewers 5.000 € 7.500 € 10.000 €
50.000 guaranteed viewers 9.000 € 13.500 € 18.000 €
75.000 guaranteed viewers 12.000 € 18.000 € 24.000 €
100.000 guaranteed viewers 15.000 € 22.500 € 30.000 €
200.000 guaranteed viewers 28.000 € 42.000 € 56.000 €
500.000 guaranteed viewers 62.500 € 93.750 € 125.000 €

Production not included. Prices do not included VAT (21%).

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NATIONAL CINEMA ADVERTISING CIRCUITS

National cinema advertising circuits - Rates for 20-second ads

Circuit Price/week
National Circuit 770 theaters 69.500 €
Madrid and Barcelona Circuit 145 theaters 21.700 €

 

 

PRODUCTION RATES

Kinescopy File copies
20" Ad + Dolby SR 950 € 30 €/ud

Production prices are approximate and subject to change.
For 28-day campaigns: 1 copy per theater + 20% de reposition.
For campaigns over 28 days: 2 copies per theater + 20% of reposition.

Advertising display rates refer to 20-second films, 3-4 times a day/theater.
Prices do not include VAT (21%).

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Cinema Advertising

3D advertising in movie theaters

In Spain there are almost 4,000 movie theaters that show adverts on their screens before the movie. Of that total, approximately 23% of movie theaters -around 900- are set up to project 3D movies and adverts.

Cinema advertising campaigns discounts

There are no monthly fees, no commission for sending orders and no commitment on your part. Your company will save money simply when it carries out the advertising it wants to do. It's that simple. [+INFO]

 

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