CINEMA ADVERTISING IN SPAIN
cinema advertising
Top quality advertising impact
Cinema advertising is distinguished by enjoying some unique environmental and technical conditions that enable you to obtain top quality advertising impact: huge screen, darkness, stereo sound, minimum advertising saturation and a captive audience seated and waiting. This is why cinema advertising achieves very high awareness and recall indices and manages to transmit messages very effectively. Cinema advertising enables excellent geographical segmentation, it has flexible contracts and is financially accessible for practically any advertiser.
- Penetration
- Profitability
- Measurability
- Geo-segmentation
- Discrimination
CINEMA ADVERTISING IN SPAIN
Local cinema advertising circuits - Rates for projecting 20-second ads
15 theaters / 4 weeks | 25 theaters / 4 weeks | 50 theaters / 4 weeks | |
Madrid, Barcelona, Valencia | 21.500 € | 34.200 € | 59.500 € |
Zaragoza, Sevilla, Malaga,
Murcia, Alicante, Vizcaya |
19.400 € | 30.100 € | 53.500 € |
A Coruña, Alava, Albacete, Almeria, Asturias, Baleares, Burgos, Caceres, Cadiz, Canarias, Castellon, Ciudad Real, Cordoba, Gerona, Huelva, Huesca, Jaen, Leon, Lerida, Logroño, Lugo, Navarra, Pontevedra, Salamanca, Segovia, Tarragona, Tenerife, Toledo, Valladolid, Zamora | 17.500 € | 27.400 € | 48.200 € |
Minimum contract: 15 theaters
Minimum duration of local cinema advertising campaigns: 4 weeks
Production costs and prices do not include VAT (21%)
Individual theaters - Long-duration contracts for projecting 20-second ads
Madrid / Barcelona / Valencia | Sevilla / Malaga / Zaragoza / Alicante | Other provinces | |
1 año | 7.500 €/sala | 6.800 €/sala | 6.400 €/sala |
Campaigns with guaranteed audience volumes
Spot 20" | Spot 30" | Spot 40" | |
25.000 guaranteed viewers | 5.000 € | 7.500 € | 10.000 € |
50.000 guaranteed viewers | 9.000 € | 13.500 € | 18.000 € |
75.000 guaranteed viewers | 12.000 € | 18.000 € | 24.000 € |
100.000 guaranteed viewers | 15.000 € | 22.500 € | 30.000 € |
200.000 guaranteed viewers | 28.000 € | 42.000 € | 56.000 € |
500.000 guaranteed viewers | 62.500 € | 93.750 € | 125.000 € |
Production not included. Prices do not included VAT (21%).
NATIONAL CINEMA ADVERTISING CIRCUITS
National cinema advertising circuits - Rates for 20-second ads
Circuit | Price/week | |
National Circuit | 770 theaters | 69.500 € |
Madrid and Barcelona Circuit | 145 theaters | 21.700 € |
PRODUCTION RATES
Kinescopy | File copies | |
20" Ad + Dolby SR | 950 € | 30 €/ud |
Production prices are approximate and subject to change.
For 28-day campaigns: 1 copy per theater + 20% de reposition.
For campaigns over 28 days: 2 copies per theater + 20% of reposition.
Advertising display rates refer to 20-second films, 3-4 times a day/theater.
Prices do not include VAT (21%).
3D advertising in movie theaters
In Spain there are almost 4,000 movie theaters that show adverts on their screens before the movie. Of that total, approximately 23% of movie theaters -around 900- are set up to project 3D movies and adverts.
Cinema advertising campaigns discounts
There are no monthly fees, no commission for sending orders and no commitment on your part. Your company will save money simply when it carries out the advertising it wants to do. It's that simple. [+INFO]