RADIO ADVERTISING IN SPAIN

radio advertising

Advertising without the zapping

Radio advertising is the only form of advertising without images. This situation, far from being problematic, often represents a great opportunity for those advertisers who do not want or need to show their products or facilities, or whose communication focuses on purely informative aspects. This is usually the case with service companies, businesses, small and medium sized enterprises and, of course, large brands that are simply looking to be have a presence in the mind of the consumer. Radio advertising enables excellent geographical segmentation and, thanks to the existing variety of broadcasters and shows, is able to reach certain audiences with a great precision: housewives, teenagers, executives, sports fans. Radio advertising, as well as being economical, enables the development of strong advertising pressure and frequent contact during very short periods of time. Unlike TV advertising, radio advertising does not suffer the consequences of zapping and, compared with other media, advertisers do not need to compete with anyone, neither in terms of size nor creativity, to win the public's attention.

Radio Advertising

  • Penetration
  • Profitability
  • Measurability
  • Geo-segmentation
  • Discrimination

RADIO ADVERTISING IN SPAIN

2017 Radio Advertising Rates - 20-second ads, national broadcast on a business day

 
Cadena Ser
SER
Onda Cero
ONDA CERO
Cadena Cope
COPE
40 Principales
LOS40
Cadena Dial
DIAL
Kiss FM
KISS FM
M80 Radio
M80
06:00- 07:00 h.
2.845 €
3.500 €
10.380 €
5.920 €
3.015 €
3.700 €
635 €
07:00 - 08:00 h.
10.995 €
9.000 €
2.175 €
08:00 - 09:00 h.
09:00 - 10:00 h.
10:00 - 11:00 h.
7.055 €
7.580 €
1.200 €
11:00 - 12:00 h.
6.500 €
5.280 €
4.045 €
3.200 €
12:00 - 12:30 h.
12:30 - 13:00 h.
-
-
13:00 - 14:00 h.
3.200 €
5.350 €
14:00 - 15:00 h.
3.385 €
2.340 €
3.485 €
1.680 €
635€
15:00 - 16:00 h.
-
2.780 €
16:00 - 17:00 h.
3.785 €
4.950 €
17:00 - 18:00 h.
18:00 - 19:00 h.
19:00 - 20:00 h.
-
5.400 €
20:00 - 21:00 h.
3.315 €
2.700 €
21:00 - 22:00 h.
2.195 €
955 €
22:00 - 23:00 h.
4.465 €
1.900 €
23:00 - 00:00 h.
7.220 €
00:00 - 01:30h.
8.035 €
7.020 €
-
01:30 - 04:00 h.
1.825 €
820 €
1.520 €
04:00 - 05:00 h.
1.175 €
500 €
05:00 - 06:00 h.

Radio advertising rates updated on 15/1/2017. Recording of ads and VAT (21%) are not included on prices.

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RADIO ADVERTISING RATES (PDF)

  National
Broadcast
Regional/Local
Broadcast
Cadena Ser Radio Advertising: advertising rates Cadena Ser Radio Advertising: advertising rates SER
Onda Cero Radio Advertising: advertising rates Onda Cero Radio Advertising: advertising rates Onda Cero
Cadena Cope Radio Advertising: advertising rates Cadena Cope Radio Advertising: advertising rates Cope
40 Principales Radio Advertising: advertising rates 40 Principales Radio Advertising: advertising rates 40 Princiales
Cadena Dial Radio Advertising: advertising rates Cadena Dial Radio Advertising: advertising rates Dial
Kiss FM Radio Advertising: advertising rates Kiss FM Radio Advertising: advertising rates Kiss FM
Cadena 100 Radio Advertising: advertising rates Cadena 100 Radio Advertising: advertising rates Cadena 100
Europa FM Radio Advertising: advertising rates Europa FM Radio Advertising: advertising rates Europa FM
M80 Radio Advertising: advertising rates M80 Radio Advertising: advertising rates M80
Radiole Radio Advertising: advertising rates Radiole Radio Advertising: advertising rates Radiole
Maxima FM Radio Advertising: advertising rates Maxima FM Radio Advertising: advertising rates Maxima FM

ADVERTISING WITH OTHER RADIO BROADCASTERS

Advertising with the main radio broadcasters.
Ask for the advertising rates.

NATIONAL REGIONAL LOCAL
40 Principales
Cadena 100
Cadena Dial
Canal Fiesta Radio
Cope
Europa FM
Kiss FM
M80
Maxima FM
Onda Cero
Punto Radio
Radiole
Ser
Canal Sur Radio
Catalunya Radio
Com Radio
Ona Catalana
Radio 9
Radio Galega
Onda Regional
Herri Irratia-Radio Popular
Onda 8 Radio
Onda Cero Sevilla
Radio Alegria
Radio Cordoba
Onda Rambla
Segre Radio
Cadena Ser
Radio Cieza
Track FM
Radio Nervion
Top Radio
And others...

RADIO ADVERTISING IN SPAIN: AUDIENCE RANKING

Radio Advertising: audiencia

Source: EGM 2014

OOH Advertising in Spain Bulletin Advertising Telephone Booths advertising telefonicas TV Advertising Radio Advertising Airport advertising Urban Furniture advertising Billboard advertising Bus advertising Bus Shelter advertising Subway advertising
Radio Advertising

Audience analysis

Depending on your target audience and budget, we conduct a media and audience analysis of statistical data to determine the broadcasters and shows that are most suited to your needs as an advertiser. This is how we manage to maximize the profitability of your advertising investment.


Radio Advertising: oferta 50% de descuento

 

ADVERTISING RATES

Radio Advertising

If you want to find out the complete advertising rates of any other radio broadcasters, local rates, or if you prefer us to prepare a budget with tailor made discounts, do not hesitate to contact us.

 

Radio Advertising:
planning tools

To come across as more attractive as an advertising medium, different radio broadcasters collect data on the name and profile of their listeners every 15 minutes. This enables radio advertising campaigns to be planned with full control and guarantees. For TV, given that it is the medium with the highest advertising revenue, this data on viewers is collected every minute.

 

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RADIO ADVERTISING
Cadena Ser advertising
Onda Cero advertising
Cadena Cope advertising
40 Principales advertising
Cadena Dial advertising
Kiss FM advertising
M80 Radio advertising
Cadena 100 advertising
Europa FM advertising
Radiole advertising
Maxima FM advertising
Rock FM advertising