TV ADVERTISING

tv advertising

TV Advertising: leading advertising

TV advertising is indisputably the most powerful form of advertising. TV advertising involves reaching hundreds of thousands or millions of people at the same time, and doing so through the most important and prestigious advertising medium. TV advertising brings awareness and credibility, and helps more than any other to achieve the desired positioning. By appropriately uniting moving images, sound, effects and color, TV advertising enables advertisers to conduct campaigns with the highest levels of creativity and artistic expression. The TV advertising market in Spain is going through a huge transformation as a consequence of the consolidation of regional television channels and digital terrestrial television (DTT), the analog switch-off, the regulation of local channels, the appearance of new themed channels and the increasing integration of television with the Internet and mobile devices.

TV Advertising

  • Penetration
  • Profitability
  • Measurability
  • Geo-segmentation
  • Discrimination

TV ADVERTISING

2017 TV advertising rates 20-second ad, national broadcast on a business day

publicidad tv - publicidad antena 3 tv
ANTENA 3
publicidad tv - publicidad cuatro tv
CUATRO
publicidad tv - publicidad telecinco
TELECINCO
publicidad tv - publicidad la sexta tv
LA SEXTA
Advertising
Rates

(PDF)
7:30 600 € 250 € 600 € -  
8:00 450 €
8:30 700 €
9:00
9:30 900 € 2.300 €
10:00 1.300 €
10:30 700 €
11:00
11:30
12:00 2.550 € 2.650 € 1.650 €
12:30 6.500 €
13:00
13:30
14:00 7.000 € 6.200 € 4.300 € 4.600 €
14:30
15:00 10.000 € 7.500 €
15:30 4.950 €
16:00 8.000 € 3.300 € 6.000 €
16:30
17:00
17:30 3.000 €
18:00 10.000 € 3.850 €
18:30
19:00 5.800 €
19:30
20:00
20:30 18.000 € 7.700 € 16.500 € 10.000 €
21:00 9.000 €
21:30 from 18.000 €
to 22.000 €
22:00 from 12.000 €
to 14.500 €
from 15.000 €
to 20.000 €
from 10.500 €
to 18.500 €
22:30
23:00
23:30
00:00 14.000 €
00:30 1.700 € 4.000 € 8.500 € 2.700 €
01:00 2.400 € 1.600 €
01:30

*The price range reflects the minimum and maximum rates of a certain time slot, according to the different scheduling -and audience- planned for each day of the week. Prices are subject to possible change by the channels. Price table updated on 15/1/2017. Prices do not include VAT (21%).

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REGIONAL, LOCAL AND DTT TV ADVERTISING

For national campaigns that need greater coverage or a specific reinforcement in TV

Neox
Nova
CNN+
Teledeporte
8 Madrid
Intereconomía
Cinco Shop
Canal +
Imagenio
Barcelona TV
Canal 33 Madrid
Canal 4
Canal 6 Navarra
Canal 7 del Atlántico
Canal 10
Canal Bizkaia
Canal Gasteiz Televisión

FDF
Telecinco2
Clan TVE
Sony TV
Kiss TV
Tienda en VEO
Hogar 10
Canal Norte Televisión
Canal Sur
Digital +
EITB (ETB-1, 2 y Sat)
Localia TV
Onda 6
Rioja 4
Tele 7 Bizkaia
Tele Vitoria
Telecuenca

Disney Channel
VEO
24 h TVE
Popular TV
Ver-T
40 Latino
Kiss TV
Teledonosti
Telemadrid
Telemadroño
TMT TV
TV Rioja
TVAC
TVC
TVG
Txingudi Telebista
Valencia TE VE

OOH Advertising in Spain Bulletin Advertising Telephone Booths advertising telefonicas TV Advertising Radio Advertising Airport advertising Urban Furniture advertising Billboard advertising Bus advertising Bus Shelter advertising Subway advertising
TV Advertising TV:  optimizacion

Audience analysis

Depending on your target audience and budget, we conduct a media and audience analysis of statistical data to determine the channels and shows that are most suited to your needs. This is how we manage to maximize the profitability of your advertising investment.

TV Advertising Rates

Tarifas de TV Advertising TV

If you want to find out the complete advertising rates of the different TV channels (schedule, microspaces, weekends) or if you prefer us to prepare a budget with tailor made discounts, do not hesitate to contact us.

TV Advertising:
advertising in the leading medium

The TV medium stands out from its rivals because it has the highest penetration and consumption indices. Every day, over 88% of Spaniards over 14 years of age watch TV, followed by the radio medium with a penetration of 55%. The time each viewer spends watching TV is, on average in Spain, 227 minutes a day. In the case of radio, average consumption per person per day is 107 minutes.

Source: AIMC-EGM

TVE

Advertising on TVE 1 and 2

After Congress approved the bill on RTVE financing, the Spanish Radio and Television Corporation stopped contracting advertising. This law establishes that, from 1st January 2014, TVE's broadcasts may not contain advertising.

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